Think about this.
March 29, 2008
Finally reading Cradle to Cradle, by William McDonough and Michael Braungart. Holy cow.
…the agenda to recycle has superseded other design considerations. Just because a materials is recycled does not automatically make it ecologically benign, especially if it was not designed specifically for recycling. Blindly adopting superficial environmental approaches can be no better — and perhaps even worse — than doing nothing. … Plainly put, eco-efficiency only works to make the old, destructive system [of industry] a bit less so.
Has anyone else read this? Whaddya think?